SQUARE 23’S MISSION STATEMENT:
ADD VALUE to live better
Values have a great impact on our inner world. They define us and our culture. They form the foundation of our character. They create clarity, inspiration, and enable us to deliver the extraordinary. We believe a company succeeds because of their values, not in spite of them. These THREE are ours:
1- SERVANT LEADERSHIP 
Any company is SIMPLY the sum of it’s most valuable resource: people.
Fostering a SPIRIT OF SERVITUDE TOWARD OTHERS ENABLES US to influence people in a positive way by being:
* Authentic * PASSIONATE * Encouraging * UNSELFISH * Responsible * Trustworthy * Committed * Courageous in always doing what is right * Honest * team players
2- INSPIRED VISION 
We believe that creativity and innovation can SOLVE ANY PROBLEM.
THERE ARE NO HOPELESS SITUATIONS, ONLY PEOPLE WHO ALLOW THEMSELVES TO THINK HOPELESSLY.
Creative people boldly declare, courageously pursue, and abundantly achieve the extraordinary* when they are allowed the freedom to implement their ideas to make their vision a reality.
*Amir Ghannad- author of “The Transformative Leader”
3- PERSONAL ACCOUNTABILITY 
CULTURE IS WHEN WE DRAW A LINE BETWEEN WHAT IS ACCEPTED, AND WHAT IS NOT ACCEPTED. A high performance culture must be defined, and everyone in it must accept the responsibility to live within that Defined culture. a culture of accountability benefits everyone.
ACCOUNTABILITY IS recognizing and celebrating successes while remembering that failures are opportunities to learn. failure is the tuition we pay FOR SUCCESS.
Wrong is wrong, even if everyone else is doing it. Right is right, even if no one else is doing it.
THE VALUE OF HIGH IMPACT LEADERSHIP 
Leadership is about influence, not position.
People choose to follow the example great leaders model.
Leadership in service of others provides purpose and deep meaning and will never fail to provide an excellent result.
True leaders create other leaders, not followers.
There is a transformative leader within all of us, and everything we accomplish begins with knowing our inner self. it does not matter how high we climb, leadership will always be a journey, not a destination.